OUR TEAM

The #1 Goal of our company is to create profitable results for our clients, as quickly as possible. That being said, we can only accomplish this goal with positive, proactive and highly talented individuals…and we feel incredibly fortunate to work with (what we feel are) the very best in the industry!

OUR FOCUS

We’re a CRO-focused agency that helps B2C Shopify brands generate more revenue and profit by improving the website experience. In the age of BIG agencies that offer everything under the sun, you might ask yourself why we remain focused on only one area…

The most honest answer is that we love CRO! We also truly enjoy delivering measurable, profitable results that create huge competitive advantages for our clients!!

CRO FUNCTIONAL/TECHNOLOGY OVERVIEW

What is CRO? It’s a great question!

In addition to design and development, the reality is that CRO is a multifaceted discipline that requires skill sets in a variety of areas including, but not limited to:

  • Analytics Implementations
  • Session Replay Analysis
  • Form Analytics
  • Onsite Surveys & Polls
  • Analytics Modeling
  • Device Testing
  • Eye Tracking
  • Behavioral Journey Analysis
  • Persuasive Copywriting
  • Usability Testing
  • A/B Testing
  • Heuristic Evaluations
  • Analytics Audits
  • Landing Page Optimization
  • Funnel Optimization
  • Yield Modeling
  • Experimentation Audits
  • Project Management
  • Competitor Analysis
  • Product Audit & Discovery
  • Site Redesign Optimization
  • Scaling A/B Testing
  • Churn Optimization
  • Prioritization Methodologies
  • Statistical Analysis
And a deep understanding of technology platforms including:

Convert, VWO, Optimizely, etc. (A/B testing software)

Google Analytics

Google Tag Manager

Google Data Studio

Google Big Query

CRO FUNCTIONAL/TECHNOLOGY OVERVIEW

What is CRO? It’s a great question!

In addition to design and development, the reality is that CRO is a multifaceted discipline that requires skill sets in a variety of areas including, but not limited to:

Analytics Implementations
Session Replay Analysis
Form Analytics
Onsite Surveys & Polls
Analytics Modelling
Eye Tracking
Form Analytics
Behavioral Journey Analysis
Persuasive Copywriting
Usability Testing
A/B Testing
Heuristic Evaluations
Analytics Audits
Landing Page Optimization
Funnel Optimization
Yield Modelling
Experimentation Audits
Project Management
Competitor Analysis
Product Audit & Discovery
Site Redesign Optimization
Scaling A/B Testing
Churn Optimization
Prioritization Methodologies
Statistical Analysis
And a deep understanding of technology platforms including:

Convert, VWO, Optimizely, etc. (A/B testing software)

Google Analytics

Google Tag Manager

Google Data Studio

Google Big Query

Scott Reid

Managing Partner

As Managing Partner, Scott leads the optimization, analytics, design, and development teams in order to consistently deliver the most innovative, effective and profitable Conversion Rate Optimization services to B2C Shopify brands worldwide. 

He holds an MBA from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Science in Business Administration from the University of New Hampshire.