Gain the competitive edge with a customized, CRO-focused experimentation strategy...without the struggle of trying to do it yourself.

Optimizing your website experience and increasing conversions requires a team with a wide variety of skill sets and significant knowledge of complex technologies. Our experienced team handles every aspect of your entire conversion rate optimization strategy so you don’t have to. It’s about as easy for you as it gets!

OUR CRO EDGE PROCESS DEFINED

Our process is detailed, methodical and incredibly transparent. Although a comprehensive CRO experimentation strategy has a lot of moving parts, you’ll always clearly understand what we’re working on, what we’ve accomplished and what’s coming next throughout our relationship (our clients love our seamless communication!). Here’s an overview…

1.

Business strategy & goal review

Our first step toward improving the performance of your business is to clearly understand your business strategy, successes, failures and your goals for the future. This helps us to focus on the areas of your business that have the highest potential to make the most impact as quickly as possible!

2.

Data analysis

Each visitor to your website leaves behind quantitative and qualitative “data stories” that we rely upon heavily when formulating your experimentation strategy. Our optimization team analyzes quantitative data through Google Analytics and qualitative data through tools such as Hotjar or Crazy Egg (in addition to other methods). We then combine thousands of visitor “data stories” to uncover positive and negative conversion rate-focused trends and patterns. These trends and patterns allow us to confidently zero in on high impact optimization opportunities.

3.

Test hypothesis generation

Once we’re confident that we’ve properly identified historical trends and patterns of visitor behaviors throughout your customer journey, we combine them with your business strategy and goals for the future to generate data-backed test hypotheses. Test prioritization is based on potential impact and ease of implementation.

4.

Design

This is where our efforts begin to take shape. Our designers take each test hypothesis and craft a new design/layout that fits your brand. We then forward each design to you for aesthetic approval.

5.

Development & QA

Our development team takes approved designs and codes test functionality per specifications before sending to our QA staff to ensure compatibility with different devices and browsers. Once the process is complete, we push the test live, monitor regularly, and wait for the results to roll in…

6.

Report, Learn, Iterate, Repeat

When we’re confident that we can classify a test as a winner or a loser, we’ll report the results to you. We then record key learning points for future reference, generate new test hypotheses from our findings, and repeat the testing process. Our goal is to always be incrementally improving upon our testing strategy and your business results.
Our first step toward improving the performance of your business is to clearly understand your business strategy, successes, failures and your goals for the future. This helps us to focus on the areas of your business that have the highest potential to make the most impact as quickly as possible!
Each visitor to your website leaves behind quantitative and qualitative “data stories” that we rely upon heavily when formulating your A/B testing strategy. We primarily analyze quantitative data through Google Analytics and qualitative data through tools such as Hotjar or Crazy Egg. We then combine thousands of visitor “data stories” to uncover positive and negative conversion rate-focused trends and patterns. These trends and patterns allow us to confidently zero in on high impact optimization opportunities.
Once we’re confident that we’ve properly identified historical trends and patterns of visitor behaviors throughout your customer journey, we combine them with your business strategy and goals for the future to generate data-backed test hypotheses. Test prioritization is based on potential impact and ease of implementation.
This is where our efforts begin to take shape. Our designers take each test hypothesis and craft a new design/layout that fits your brand. We then forward each design to you for aesthetic approval.
Our development team takes approved designs and codes test functionality per specifications before sending to our QA staff to ensure compatibility with different devices and browsers. Once the process is complete, we push the test live, monitor regularly, and wait for the results to roll in…
When we’re confident that we can classify a test as a winner or a loser, we’ll report the results to you. We then record key learning points for future reference, generate new test hypotheses from our findings, and repeat the testing process. Our goal is to always be incrementally improving upon our testing strategy and your business results.

PHASE / 01

Current Data Analysis

PHASE / 02

Customized Analytics Enhancement

Our optimization team doesn’t stop with the data you already have. The reality is that a very high percentage of analytics builds are either flawed or completely broken and Hotjar or a similar tool may not be optimally configured, if at all. Attempting to uncover trends & patterns that come from a flawed or broken analytics setup is like trying to read a novel with missing pages or chapters…it doesn’t work that well!

For this reason, we include a 136 point Google Analytics (GA) and Google Tag Manager (GTM) audit to identify existing gaps and deficiencies. This phase also includes both a GA and GTM CRO-focused implementation that corrects setup errors/gaps/deficiencies and is 100% customized for your unique customer journey. We also install Hotjar (if not installed) and customize it as needed. You get the added benefit of retaining your customized analytics implementation forever!

PHASE / 03

Traffic Tracking

Different traffic sources deliver different results. The best way to evaluate traffic source effectiveness is to consistently use UTM parameters in all of your advertising campaigns. If you are not consistently and properly using UTM parameters in your advertising campaigns, we’ll share our UTM parameter tracking training and resources so you can quickly and easily understand the effectiveness of your traffic.

Business Strategy & Goal Review

Our first step toward improving the performance of your business is to clearly understand your business strategy, successes, failures and your goals for the future. This helps us to focus on the areas of your business that have the highest potential to make the most impact as quickly as possible!

Data analysis

Each visitor to your website leaves a unique, behavioral "data story”. Our analytics team analyzes behavioral data from thousands of visitors to uncover high-impact optimization opportunities.

Test Hypothesis Generation

Not all optimization ideas are created equal! Each test hypothesis is ranked in terms of potential impact and ease of implementation so that we can generate profitable results as quickly as possible.

Design

This is where our efforts begin to take shape! Our designers take each test hypothesis and craft a new design/layout that fits your brand. We then forward each design to you for aesthetic approval.

Development & QA

Our development team codes test functionality per specifications before sending to our QA staff. Once the QA process is complete, we push the test live, monitor regularly, and wait for the results to roll in…

Report, Learn, Iterate, Repeat

The fastest way to achieve profitable results is to learn faster! At the conclusion of each test, our analytics team extracts insights that are quickly integrated into your optimization strategy.